New Energy in Badminton
The Badminton World Federation (BWF) and energy giant, Total, today announced a landmark multi-million-dollar partnership from 2015 until 2018 covering both BWF Major Events and the MetLife BWF World Superseries.
This deal will see Total assume title sponsorship for all BWF Major Events - starting with this year's TOTAL BWF World Championships in Jakarta, Indonesia - and including the TOTAL BWF Thomas & Uber Cup Finals and the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses its branding activities on the motorsports arena.
Welcoming Total to the international badminton family and highlighting common characteristics such as powerful performance, technologically advanced precision and especially endurance - key product values of Total - BWF President Poul-Erik Hoyer hailed the new sponsorship a 'natural fit', adding "it is significant that one of the major players in the global energy industry will now be partnering with badminton - the fastest racket sport which also requires incredible stamina".
"I am proud to announce this partnership with a global company like Total, entrusting badminton to convey its corporate message and values. I am convinced badminton will also benefit from this association with Total's strong principles and corporate profile."
"Both badminton and Total are expanding globally and share core values such as equal opportunity, local integration and continued innovation. It is a partnership that appeals to us on a strong philosophical level and reflects how we want to portray badminton in the corporate marketplace. BWF looks forward to a long and fruitful relationship with our newest partner."
Noting badminton's growing mass appeal, Total Marketing & Services Asia Pacific, Senior Vice President, Francois Dehodencq said: "We are very pleased to be the first global energy company to partner with BWF to promote the badminton sport. The suite of world-class events which BWF hosts represent the best of individual and team competition, and feature elite athletes from across the world. Moreover, almost 80% of the Olympic badminton medalists hail from Asia Pacific, a region where Total is committed to grow our presence."
Total Marketing & Services Asia Pacific, Specialties Vice President, Stéphane Lagrue elaborated further: "Total is committed to delivering outstanding performance and endurance of car engines with TOTAL QUARTZ lubricants and identifies the badminton sport as a game of athletic endurance, alongside our globally active role in performance and endurance motorsports."
"This package of tournaments stands at the pinnacle of international badminton, with strong public interest particularly from this region. We look forward to being associated with such well-established sporting events and working with BWF to promote badminton to the benefit of both parties."
Badmintonner Mark Caljouw heeft een ticket weten te bemachtigen voor de Spelen in Tokio. Het is voor het eerst in 25 jaar dat een…
8 mei 2021
This has always been a dream for me since I was a little kid.
8 mei 2021
Toen wij op 9 december 2020 als NBBJ te horen kregen dat er voorlopig niet meer binnen gesport mocht worden, overviel mij een…
7 mei 2021
Ben jij ambitieus en denk jij dat jij het in je hebt om de top van het Haagse badminton te kunnen trainen dan zoeken we jou! Voor…
3 mei 2021
Meer artikelen over badminton world federation
- Robin Tabeling: hosting tournaments during COVID19-pandemic unfair and dangerous? - Robin Tabeling
- Badminton World Federation bevriest wereldranglijsten - BWF
- Badmintonbond BWF introduceert outdoor badminton als AirBadminton - Redactie
- Wereldranglijst van 6 december 2018: badmintonner Gayle Mahulette knalt terug in top 100 - Christ de Rooij
- Wereldranglijst van 4 oktober 2018: gaat Yonex-badmintonner Mark Caljouw rankingpunten ophalen in Almere? - Christ de Rooij