New Energy in Badminton

New Energy in Badminton

The Badminton World Federation (BWF) and energy giant, Total, today announced a landmark multi-million-dollar partnership from 2015 until 2018 covering both BWF Major Events and the MetLife BWF World Superseries.

Jij het nieuws, wij een tikkie!

This deal will see Total assume title sponsorship for all BWF Major Events - starting with this year's TOTAL BWF World Championships in Jakarta, Indonesia - and including the TOTAL BWF Thomas & Uber Cup Finals and the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses its branding activities on the motorsports arena.

Welcoming Total to the international badminton family and highlighting common characteristics such as powerful performance, technologically advanced precision and especially endurance - key product values of Total - BWF President Poul-Erik Hoyer hailed the new sponsorship a 'natural fit', adding "it is significant that one of the major players in the global energy industry will now be partnering with badminton - the fastest racket sport which also requires incredible stamina".

"I am proud to announce this partnership with a global company like Total, entrusting badminton to convey its corporate message and values. I am convinced badminton will also benefit from this association with Total's strong principles and corporate profile."

"Both badminton and Total are expanding globally and share core values such as equal opportunity, local integration and continued innovation. It is a partnership that appeals to us on a strong philosophical level and reflects how we want to portray badminton in the corporate marketplace. BWF looks forward to a long and fruitful relationship with our newest partner."

Noting badminton's growing mass appeal, Total Marketing & Services Asia Pacific, Senior Vice President, Francois Dehodencq said: "We are very pleased to be the first global energy company to partner with BWF to promote the badminton sport. The suite of world-class events which BWF hosts represent the best of individual and team competition, and feature elite athletes from across the world. Moreover, almost 80% of the Olympic badminton medalists hail from Asia Pacific, a region where Total is committed to grow our presence."

Total Marketing & Services Asia Pacific, Specialties Vice President, Stéphane Lagrue elaborated further: "Total is committed to delivering outstanding performance and endurance of car engines with TOTAL QUARTZ lubricants and identifies the badminton sport as a game of athletic endurance, alongside our globally active role in performance and endurance motorsports."

"This package of tournaments stands at the pinnacle of international badminton, with strong public interest particularly from this region. We look forward to being associated with such well-established sporting events and working with BWF to promote badminton to the benefit of both parties."

Handige informatie over badminton

In deze kennisbank over badminton vind je uitleg over badmintontermen, leggen we spelregels uit en beantwoorden we badmintonvragen.

Reacties

badmintonline.nl op YouTube

We plaatsen regelmatig mooie badmintonrally's, knappe trickshots, volledige wedstrijden en meer. Volg ons door op het logo te klikken!

Recente artikelen
Debora Jille en Cheryl Seinen naar halve finale vrouwendubbel op EK Badminton 2024

Debora Jille en Cheryl Seinen naar halve finale vrouwendubbel op EK Badminton 2024

Het Oranje-duo Debora Jille / Cheryl Seinen (WR-34) heeft de halve finale bereikt van het vrouwendubbel op de EK Badminton 2024…

12 april 2024

Mark Caljouw en Joran Kweekel uitgeschakeld in achtste finale EK Badminton 2024

Mark Caljouw en Joran Kweekel uitgeschakeld in achtste finale EK Badminton 2024

In het mannenenkel speelden Mark Caljouw en Joran Kweekel sterke partijen, maar een plek in de kwartfinale zat er helaas niet in.…

11 april 2024

Robin Tabeling en Selena Piek gekwalificeerd voor Olympische Spelen 2024 in Parijs

Robin Tabeling en Selena Piek gekwalificeerd voor Olympische Spelen 2024 in Parijs

Badmintonners Robin Tabeling en Selena Piek hebben zich gekwalificeerd voor de Olympische Spelen 2024 in Parijs deze zomer.

11 april 2024

Mixkoppel Robin Tabeling en Selena Piek naar kwartfinale EK Badminton 2024

Mixkoppel Robin Tabeling en Selena Piek naar kwartfinale EK Badminton 2024

Op het EK Badminton 2024 in Saarbrücken (Duitsland) hebben Selena Piek en Robin Tabeling de kwartfinale van het…

10 april 2024

Vond je dit leuk om te lezen?

Dan hebben we jouw hulp nodig! We werken 365 dagen per jaar aan artikelen, foto's en video's over je favoriete sport én de Nederlandse topbadmintonners. Al vanaf €0,01 kun je badmintonline.nl steunen en het kost slechts een minuutje van je tijd. Dank je voor je hulp!