New Energy in Badminton

The Badminton World Federation (BWF) and energy giant, Total, today announced a landmark multi-million-dollar partnership from 2015 until 2018 covering both BWF Major Events and the MetLife BWF World Superseries.
Ken je BC Meppeler Meppers al?
This deal will see Total assume title sponsorship for all BWF Major Events - starting with this year's TOTAL BWF World Championships in Jakarta, Indonesia - and including the TOTAL BWF Thomas & Uber Cup Finals and the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses its branding activities on the motorsports arena.
Welcoming Total to the international badminton family and highlighting common characteristics such as powerful performance, technologically advanced precision and especially endurance - key product values of Total - BWF President Poul-Erik Hoyer hailed the new sponsorship a 'natural fit', adding "it is significant that one of the major players in the global energy industry will now be partnering with badminton - the fastest racket sport which also requires incredible stamina".
"I am proud to announce this partnership with a global company like Total, entrusting badminton to convey its corporate message and values. I am convinced badminton will also benefit from this association with Total's strong principles and corporate profile."
"Both badminton and Total are expanding globally and share core values such as equal opportunity, local integration and continued innovation. It is a partnership that appeals to us on a strong philosophical level and reflects how we want to portray badminton in the corporate marketplace. BWF looks forward to a long and fruitful relationship with our newest partner."
Noting badminton's growing mass appeal, Total Marketing & Services Asia Pacific, Senior Vice President, Francois Dehodencq said: "We are very pleased to be the first global energy company to partner with BWF to promote the badminton sport. The suite of world-class events which BWF hosts represent the best of individual and team competition, and feature elite athletes from across the world. Moreover, almost 80% of the Olympic badminton medalists hail from Asia Pacific, a region where Total is committed to grow our presence."
Total Marketing & Services Asia Pacific, Specialties Vice President, Stéphane Lagrue elaborated further: "Total is committed to delivering outstanding performance and endurance of car engines with TOTAL QUARTZ lubricants and identifies the badminton sport as a game of athletic endurance, alongside our globally active role in performance and endurance motorsports."
"This package of tournaments stands at the pinnacle of international badminton, with strong public interest particularly from this region. We look forward to being associated with such well-established sporting events and working with BWF to promote badminton to the benefit of both parties."
QR-code voor dit artikel
Robin Tabeling en Selena Piek naar halve finale Swiss Open
De Nederlandse topbadmintonners Robin Tabeling en Selena Piek hebben de halve finale bereikt in het gemengddubbel op de Yonex…
24 maart 2023
DKC gaat op voor tweede landstitel
Na 2013, 2015, 2017 en 2019 staan de badmintonners van DKC voor de vijfde keer in de finale om de landstitel. Alleen in 2015…
24 maart 2023
In gesprek met Jan Helmond: het schip Badminton Nederland dat van richting moet veranderen
Langere tijd geleden had ik een gesprek met Jan Helmond, voorzitter van Badminton Nederland. Één van de afspraken…
23 maart 2023
Voeg ook jouw badmintonclub toe aan onze clubzoeker!
Op badmintonline.nl bieden we alle badmintonclubs in Nederland een clubprofiel aan, ook badmintonverenigingen die lid zijn van…
21 maart 2023
Meer artikelen over badminton world federation
- Russische en Wit-Russische badmintonners uitgesloten van BWF-toernooien - Christ de Rooij
- Badminton wereldbond veroordeelt militaire invasie door Rusland - Christ de Rooij
- Robin Tabeling vicevoorzitter van atletencommissie Badminton World Federation - Christ de Rooij
- Robin Tabeling opnieuw verkozen tot lid BWF Atletencommissie - Badminton Nederland
- Badminton Nederland wil graag nieuw scoresysteem: 5 games to 11 points - Christ de Rooij